In Class: Pathos Artifact

The pathos article that I brought to class today is an advertisement that I found for the Red Campaign online. The purpose of this advertisement is to promote the objective of the company, which is fighting to eliminate AIDS in Africa, while also showing the wide-scale involvement that has been seen thus far in the campaign. The picture is of the continent of Africa, completely red, with the phrase "GIVE (RED) SAVE LIVES" on top of it. The part of this picture that stands out the most is the corporate logos within the individual letters. For example, the Nike logo is in G, Starbucks in I, Apple in R, Hallmark in D, Dell in A, and so on. Clearly, these corporations are all sponsoring the fight against AIDS. This picture to me says a lot about the culture in which we live in. Although AIDS is not as large scale of a problem in America as it is in Africa, we as a society still care about the well-being of those in other countries. In the past few years, the Red Campaign has grown innumerably through advertisements to celebrity endorsements, and it is advertisements like this one, that show how many other people and corporations support the cause that drives people who aren't involved in the cause to find a way to help out. Even the smallest donation makes the largest difference, especially if that small donation is multiplied by thousands, or even tens of thousands, of people. These days it is so simple to donate to a variety of charities that there is really no excuse to not helping out in some way.